Dunnes Stores Jaffa Cakes

Dunnes Stores Jaffa Cakes are a private-label version of the classic biscuit-sized cake, consisting of a Genoese sponge base, a layer of orange-flavored jam, and a coating of dark chocolate. Originally introduced to the market by McVitie's in the United Kingdom in 1927, the name 'Jaffa' has since become a generic product type, allowing retailers like Dunnes Stores to produce their own versions.

As a private-label product, these are manufactured for Dunnes Stores by third-party confectionery suppliers. While Dunnes is an Irish company, their supply chain for baked goods often involves production facilities across Ireland, the United Kingdom, or continental Europe. The brand itself remains a staple of Irish retail history, owned and operated by the Dunnes family since its founding in 1944.

Today, Dunnes Stores remains a private, family-owned enterprise headquartered in Dublin. It is known for its wide range of 'own-brand' grocery items which offer consumers an alternative to major international labels while maintaining the traditional Irish heritage of the store's origins.