Revive Salted Lemon Drink

Revive is a widely recognized isotonic beverage brand specifically tailored for the Southeast Asian market, particularly popular in Vietnam. The 'Salted Lemon' variety is one of its signature flavors, designed to replenish electrolytes and provide hydration during physical activities or in hot climates. It is formatted to meet the specific palate and nutritional requirements of regional consumers who favor citrus and electrolyte-balanced profiles.

The brand was developed under the strategic partnership between PepsiCo and the Suntory Group. While PepsiCo provided the initial branding and beverage technology, the formation of the Suntory PepsiCo Vietnam Beverage (SPVB) joint venture centralizes the production and distribution within Vietnam. This collaboration ensures that the product is manufactured locally to maintain freshness and reach a broad distribution network across the country.

Today, the brand is managed under the joint venture umbrella, benefiting from Suntory's expertise in healthy, functional beverages and PepsiCo's global leadership in the snack and soda industries. The ownership structure reflects a modern trend in the beverage industry where global giants partner to dominate regional markets through specialized product lines like Revive.