Made O'Meter
Discover where a brand or product originates
LU Digestive is a well-known biscuit brand that traces its heritage back to France. The 'LU' initials stand for Lefèvre-Utile, founded in Nantes in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile. While the Digestive variety is a standard in their international portfolio, the brand has grown from a local French bakery into a global snack powerhouse.
Today, the brand is owned by Mondelez International, which acquired it through the purchase of Danone's biscuit division in 2007. Because Mondelez operates numerous production facilities across Europe and the globe, these biscuits are manufactured in multiple countries depending on the specific regional market and supply chain requirements. The packaging shown features Danish and Finnish text, indicating it is distributed for the Nordic market.
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