Morrisons Hazelnut & Chocolate Spread

Morrisons Hazelnut & Chocolate Spread is a popular own-brand confectionery item sold by the British supermarket chain Morrisons. This product is designed to compete with premium brands like Nutella, offering a blend of roasted hazelnuts and cocoa that can be used on toast, pancakes, or in baking. The brand itself belongs to Wm Morrison Supermarkets, a company with deep roots in Northern England.

Historically, Morrisons was founded in 1899 by William Morrison, starting as an egg and butter stall in Bradford, United Kingdom. Over more than a century, it grew to become one of the 'Big Four' supermarkets in the UK. In 2021, the company underwent a major ownership shift when it was acquired by the American private equity firm Clayton, Dubilier & Rice (CD&R). This transition marked a move from a publicly traded British company to one under private equity control.

While the brand is British and headquartered in Bradford, the manufacturing of high-volume sweet spreads for UK supermarket private labels is often outsourced to specialized factories in Europe. Most of Morrisons' hazelnut spreads are produced in Belgium, a country renowned for its chocolate production expertise, although production can occasionally shift across different European facilities to meet demand and supply chain requirements.