Queen Hønsebouillon

Queen Hønsebouillon (Chicken Bouillon) is a value-oriented brand primarily sold in the Danish retail market. It is part of the discount tier of culinary aids used for flavoring soups, sauces, and stews. The product is widely available across various supermarket chains in Denmark, including those under the Dagrofa group such as SPAR, Min Købmand, and Meny, as well as being listed by major online retailers like nemlig.com.

Historically, 'Queen' serves as a private label or control brand for Dagrofa, one of Denmark's leading retail and wholesale companies. While the brand is Danish-managed and designed for the local palate, the physical manufacturing of such bouillon cubes often occurs in specialized facilities across Europe (such as Spain or Italy) where large-scale dehydration and pressing equipment is located. The brand remains a staple for budget-conscious consumers looking for a reliable flavor base.

As of 2026, the ultimate ownership of the brand lies with Dagrofa A/S. The company continues to operate as a major player in the Danish grocery sector, focusing on both retail through its various store banners and wholesale through Dagrofa Logistik. The brand's identity is centered around providing 'the good taste' (Den gode smag) for both everyday cooking and festive occasions.