Ambrosia Custard

Ambrosia is a classic British brand best known for its creamy custard and rice puddings. Originally founded in 1917 in Lifton, Devon, the brand has become a household staple in the United Kingdom, often associated with traditional comfort desserts. The products are famously made using fresh milk from local West Country farms, a tradition that continues to be centered at the original creamery in Lifton.

Over the decades, ownership of the brand has transitioned through several major food conglomerates. It was acquired by Premier Foods in 2003 as part of their strategy to build a portfolio of iconic British ambient brands. Today, Ambrosia remains under the stewardship of Premier Foods plc, which maintains its primary production facilities in Devon to ensure the heritage and local quality of the ingredients are preserved. The brand continues to innovate with convenient formats like pots and pouches while maintaining its historical core of tinned dairy products.