Dr. Jones Fresh Mint toothpaste

Dr. Jones is a personal care brand primarily recognized for its value-oriented oral hygiene products, such as the Fresh Mint toothpaste. The brand was originally created by the Danish group Elsk Elsk under the umbrella of Isadora Group to provide affordable, high-quality alternatives in the European retail market.

Today, the brand is owned by the Danish retail powerhouse Salling Group. Manufacturing of Dr. Jones products, including its toothpaste line, is typically concentrated in Poland, which serves as a central production hub for many European private-label personal care items. The brand remains a key part of the Salling Group's portfolio, specifically distributed through their supermarket chains like Netto and Føtex.