Esselunga Plumcake

Esselunga Plumcake is a premium baked product from the 'Forno Esselunga' line, specifically an English-style fruit cake enriched with sultanas and candied cherries. The product represents the private label strategy of one of Italy's most prominent supermarket chains, focusing on high-quality ingredients and regional production.

Manufacturing takes place in the heart of the Italian 'Food Valley' in Parma, specifically at the production facility on Via della Cooperazione. The brand emphasizes the use of 100% Italian category A eggs from ground-raised hens, maintaining a strong connection to local agricultural standards.

Esselunga is a historic Italian family-owned company. Since its founding in the late 1950s by Bernardo Caprotti, it has remained under Italian control. As of 2026, it continues to be owned and operated by the Caprotti family, maintaining its status as a leading domestic retailer with a strong vertical integration of its bakery production.