Mixi Orange

Mixi is a popular brand of fruit-flavored drinks specifically designed for children, packaged in convenient flexible pouches with a straw. It is highly recognized in Central European markets, particularly in the Czech Republic, where it is often sold in discount retail chains like Penny Market.

The brand is a private label product of the international retail group REWE. While the juice pouches are marketed under the Mixi brand, the production is typically outsourced to specialized beverage manufacturers within Europe, often concentrated in the Czech Republic or neighboring countries to serve the local retail network. The brand's identity is built on colorful mascot characters like elephants and lions, appealing directly to younger consumers looking for a refreshing snack-sized drink.