Brinta Wake Up! Banana liquid breakfast drinking yogurt

Brinta Wake Up! is a quick, liquid breakfast option based on whole grain cereals. The Brinta brand has a deep heritage in the Netherlands, having been founded in 1944. Its name is an acronym for 'Breakfast Instant Tarwe', reflecting its origins as a revolutionary instant wheat porridge created during a time when convenient nutritional options were limited. Today, the product is primarily manufactured in the Netherlands, catering to the specific breakfast habits of the Benelux region.

Historically, the brand was part of the Honig company but has seen several shifts in ownership over the decades. It eventually became part of H.J. Heinz. Following the massive global merger between Kraft and Heinz in 2015, the brand transitioned to the ownership of The Kraft Heinz Company. Currently, Kraft Heinz manages the brand's production and distribution, maintaining Brinta's position as a staple in Dutch households while modernizing the product line with 'Wake Up!' beverage variants to suit busy lifestyles.