Maribel Seedless Raspberry Jam

Maribel is a well-established private label brand specifically created for and sold by the German global discount supermarket chain Lidl. The brand focus is on high-quality fruit-based spreads, including jams, marmalades, and preserves, often positioned to compete with premium national brands at a lower price point.

While the Maribel brand is German in origin, its products are manufactured across various locations in Europe depending on the specific fruit sourcing and regional supplier contracts. Common production hubs include Germany and France, where Lidl maintains strong supply chain partnerships. Because Lidl operates as a unified entity, the 'Maribel' brand is managed centrally by the Lidl Stiftung & Co. KG.

The ultimate ownership of the brand lies with the Schwarz Group, one of the largest retail groups in the world. Based in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Group oversees both Lidl and the hypermarket chain Kaufland. The brand represents a core part of Lidl's strategy to offer exclusive high-value house brands to international markets.