Sorbent Everyday Tissues

Sorbent is an iconic Australian brand that has been a staple in households since its introduction in 1952. Known primarily for its toilet tissue and facial tissues, the brand emphasizes softness, strength, and local manufacturing. The product shown is the Everyday range, designed for general home use with 3-ply thickness for extra comfort.

Historically, the brand was part of the Australian tissue industry's evolution through various corporate mergers. Today, it is owned by Solaris Paper, which is managed under the umbrella of Asia Pulp & Paper (APP). While the brand remains deeply rooted in Australian culture and maintains significant local production facilities to serve the domestic market, its ultimate corporate parentage is international, reflecting the globalized nature of the pulp and paper industry.