Himalayan Pink Salt

Himalayan Pink Salt is a popular seasoning product widely recognized for its distinctive pink hue, derived from mineral impurities. This specific product is distributed across Europe by Brand Masters BV, a company specializing in the distribution and concept development of FMCG products.

While the raw salt is historically and geographically sourced from the Khewra Salt Mine in Pakistan, the packaging and final distribution shown here are managed by Brand Masters BV based in Oosterhout, Netherlands. The brand operates as a private label concept where the raw material is imported and then packaged for retail markets in the EU and UK. The ultimate ownership lies with Brand Masters, which focuses on providing unique food and confectionery concepts to international retailers.