Esselunga Tomato Paste

Esselunga is a prominent Italian supermarket chain, and this product is part of their private label range. The packaging mentions recycled paper (95% carta riciclata) and disposal instructions for both cardboard and aluminum, suggesting the product inside is likely a tube or can of tomato concentrate.

Esselunga was founded in Milan in 1957 by Bernardo Caprotti and others. It remains one of the most successful retail groups in Italy. Most Esselunga house-brand products are manufactured in Italy through partnerships with specialized third-party producers, ensuring high quality and traditional local production standards. The company is currently owned by the Caprotti family through the holding company Supermarkets Italiani S.p.A.