Aroma Espresso Bar coffee

Aroma Espresso Bar, often referred to simply as Aroma, is Israel’s largest coffee chain and a prominent global brand known for its signature espresso-based drinks and casual gourmet food. Founded in Jerusalem in 1994, the brand revolutionized the Israeli coffee market by introducing a consistent service model and a focus on high-quality, freshly ground beans roasted at their own dedicated facility.

Over the years, the brand expanded internationally, establishing a significant presence in North America—particularly in Canada—and other global markets. While the brand's international rights and Israeli operations were historically managed under different ownership structures, they maintain the same core identity and aesthetic. The manufacturing of their specialty coffee beans remains centralized in Israel to ensure quality control across their global franchise network.