Morrisons Vegetable Soup in a Cup

Morrisons Vegetable Soup in a Cup is a private-label product offered by Wm Morrison Supermarkets Limited, one of the United Kingdom's largest grocery retailers. Founded in 1899 by William Morrison in Bradford, the company has grown from a simple market stall to a major supermarket chain known for its 'Market Street' concept and extensive food production capabilities.

Unlike many other retailers, Morrisons is unique in that it manufactures a significant portion of the food it sells. This instant soup is produced within the United Kingdom as part of their own-brand convenience range. Historically a public company, Morrisons was acquired in 2021 by the American private equity firm Clayton, Dubilier & Rice (CD&R), which remains the ultimate owner and continues to operate the brand from its headquarters in Bradford, West Yorkshire.