Ariel Actilift Laundry Detergent

Ariel is a major European brand of laundry detergents and cleaning supplies. Since its introduction in 1967, Ariel has led innovation in the laundry market, particularly with the development of biological detergents and the more recent 'Actilift' technology designed to loosen ground-in dirt.

The brand is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. While Ariel was originally developed by P&G in the United Kingdom, it has become a global powerhouse. Manufacturing occurs in multiple locations across Europe and North Africa to supply different regional markets, with German-market versions (as indicated by the text 'Vollwaschmittel') often originating from P&G's industrial facilities in Switzerland or France.