Mulino Bianco PlumCake

Mulino Bianco PlumCake is a classic Italian soft sponge snack known for its yogurt-based recipe and characteristic rectangular shape. The brand, Mulino Bianco, was launched in 1974 by the Italian multinational food company Barilla to revitalize their bakery division.

The specific product shown in the image is manufactured in Italy, as indicated by the text identifying the production plant in Petrignano d'Assisi (Perugia). Barilla maintains strict control over its production chain in Italy, where the brand is the undisputed leader in the bakery segment. The brand remains under the ultimate ownership of the Barilla Group, a family-owned company headquartered in Parma, which continues to manage the brand's global distribution and heritage as it heads into the second half of the 2020s.