Heinz [Seriously] Good Vegan Smokey Mayo

Heinz [Seriously] Good Vegan Smokey Mayo is a plant-based alternative to traditional mayonnaise, specifically formulated to provide a smoky flavour profile without the use of eggs. This particular product variant is certified by Vegan Australia, indicating a strong presence in the Australian market where it is manufactured using local and imported ingredients.

Heinz was originally founded in 1869 by Henry J. Heinz in Sharpsburg, Pennsylvania, USA. The brand became a global household name primarily through its iconic tomato ketchup and baked beans. Today, the brand is part of the Kraft Heinz Company portfolio, which was formed through the high-profile merger of Kraft Foods and H.J. Heinz Company in 2015.

As of 2026, the brand remains under the ultimate ownership of The Kraft Heinz Company, headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania. While the global identity is American, the manufacturing of specific product lines like this vegan mayo is localized to regional hubs—in this case, Australia—to meet regional dietary certifications and consumer preferences.