Old El Paso Green Jalapeños

Old El Paso is a globally recognized brand specializing in Mexican-style food products. The brand was established in 1938 and has since become a staple in many households around the world, particularly in Europe and Australia where it is a market leader in the Mexican food category.

While the brand's identity is deeply rooted in American Southwest and Mexican culinary traditions, its production and ownership are distinctly international. For the European and UK markets, products like these Green Jalapeños are typically manufactured in Spain. This regional production facilitates efficient distribution throughout the continent.

As of 2026, the brand remains under the ownership of General Mills, an American multinational consumer foods manufacturer. General Mills acquired the brand through its purchase of Pillsbury in 2001. Today, Old El Paso offers a wide range of dinner kits, salsas, seasonings, and toppings, continuing to expand its footprint in the global ethnic food market.