Gumption Multi-Purpose Cleanser

Gumption is an iconic Australian household cleaning brand known primarily for its abrasive paste formula that has been used for generations to tackle tough grime in kitchens, bathrooms, and laundries. The product is frequently recognized by its signature yellow lid and 'Australian Made' kangaroo logo, reflecting its long-standing production history within the country.

While the brand has a deep-rooted history in Australia, it is currently owned by Pental Limited. Pental is a significant Australian chemical and manufacturing company that manages a portfolio of legacy household brands. In late 2023, Pental's consumer products business (including Gumption) was acquired by Tri-State Consumer Group, which is a subsidiary of Endeavour Consumer Health. This shift in corporate ownership ensures the brand continues to be distributed across major Australian retailers while maintaining its regional manufacturing focus.