blue®m mouthwash

Blue®m (often stylized as blue®m) is a high-end oral care brand that distinguishes itself through the use of active oxygen technology. The brand was founded in the Netherlands by a team of dental professionals, including the renowned implantologist Dr. Peter Blijdorp. Its primary mission was to provide a revolutionary way of managing post-surgical healing and daily oral hygiene without the harsh side effects of traditional chemicals like alcohol or fluoride.

The products are primarily manufactured in the Netherlands, maintaining strict European quality standards for medical and cosmetic oral products. The core technology utilizes a continuous release of oxygen into the mouth, which helps neutralize harmful bacteria and promotes the healing of soft tissues, making it particularly popular among patients with dental implants or chronic gum issues.

Ownership of the brand remains with BlueM Europe B.V., a Dutch company headquartered in Wijhe. Since its inception, the company has expanded its reach globally, partnering with professional dental distributors to provide its oxygen-based formulas to clinics and consumers worldwide. The brand continues to operate as an independent entity focused on innovation in the professional dental care sector.