Sembo Travel Services

Sembo is a prominent Swedish travel platform and online travel agency specializing in a wide range of accommodation and transport services, including hotels, apartments, ferries, and airline tickets. Founded in Helsingborg, Sweden, the brand has grown into a major international player, particularly in the Nordic and European markets.

Ownership of the brand resides with the Stena Line Travel Group AB, a subsidiary of the massive Stena Sphere. This corporate structure places Sembo under the umbrella of one of Sweden's most influential family-owned businesses, the Olsson family. The brand leverages these strong corporate roots to provide integrated travel solutions, combining traditional land-based stays with maritime transport through its sister companies within the Stena Line network.

While the technology and customer service operations are primarily based in Sweden, Sembo acts as an intermediary for global inventory. Its operations are characterized by a focus on self-packaged travel, allowing customers to customize their itineraries with the backing of one of the world's leading ferry operators, giving it a unique position in the travel industry landscape.