Berkley Gulp! Jerkshad Fishing Lure

The image shows a Berkley Gulp! Jerkshad, a highly popular soft plastic fishing lure designed to mimic a wounded baitfish. Berkley is a premier brand in the fishing tackle industry, known for its scientifically engineered scents and lifelike movements.

Originally founded in Iowa, USA, by Berkley Bedell in 1937, the brand has grown into a global leader under the ownership of Pure Fishing, Inc. Pure Fishing is the world's largest fishing tackle company, managing a vast portfolio of legendary brands. Most Berkley Gulp! products are primarily manufactured in the United States, specifically in Spirit Lake, Iowa, where the brand's research and development lab is located.