Elite Milk Chocolate

Elite milk chocolate is one of Israel's most iconic candies, famously recognized by the ‘Parra’ (cow) logo on its packaging. Originally launched in the 1930s, the brand has become a staple of Israeli snacks, representing a significant portion of the local chocolate market.

The product is primarily manufactured in Nof HaGalil, Israel, at the specialized chocolate factory owned by the Strauss Group. Over the decades, the brand has expanded from classic milk chocolate to various fillings and aerated versions, maintaining its status through continuous innovation under the Strauss-Elite partnership. Today, it remains under the ultimate ownership of the Strauss Group, a major Israeli food and beverage conglomerate.