Humble Brands aluminum-free deodorant

Humble Brands is a personal care company known for its commitment to clean and simple ingredients. The brand was founded in Taos, New Mexico, by Jeff Shardell, who set out to create an effective, aluminum-free deodorant using a minimalist formula consisting of as few as four high-quality ingredients.

The product shown is a typical example of their natural deodorant line, which is crafted with a base of corn starch, baking soda, and beeswax, scented only with essential oils and botanical extracts. Humble Brands emphasizes ethical production, utilizing containers made from 75% post-consumer recycled material and maintaining a cruelty-free status.

While many successful niche personal care brands are acquired by larger conglomerates, as of 2024 and looking toward 2026, Humble Brands remains an independent entity under Humble Brands, Inc., headquartered in New Mexico. Their manufacturing is focused in the USA to maintain strict quality control over their small-batch production style.