Pom-Bär Ketchup Style potato snacks

Pom-Bär is a popular line of bear-shaped potato-based snacks that first appeared on the market in 1987. Originally launched by the German company Wolf Bergstraße (now part of Intersnack), it quickly became a staple in the European snack market due to its light texture and child-friendly design.

Today, the brand is owned by the Intersnack Group, a major European snack food manufacturer headquartered in Düsseldorf, Germany. While the brand originated in Germany, production is distributed across several European facilities to serve local markets including Germany, the UK, Poland, and Hungary. The product is marketed as being free from artificial colors and flavor enhancers, focusing on a younger demographic while maintaining a strong nostalgic presence for adults.