Kérastase Bain Hydra-Fortifiant Shampoo

Kérastase is a world-renowned luxury hair care brand that has its roots in advanced scientific research. Founded in Paris in 1964 by visionary scientists at L'Oréal, the brand was created to provide a professional, diagnostic-based approach to hair health, moving beyond simple cleansing to specialized treatment.

While the brand's identity and research are deeply French, its global manufacturing footprint is primarily centered in Europe. Most Kérastase liquid products, including the popular Genesis range, are manufactured in L'Oréal’s specialized professional products plant in Burgos, Spain. This facility is known for its high environmental standards and technical precision.

As of 2026, Kérastase remains a flagship brand within the Professional Products Division of L'Oréal S.A., the world's largest cosmetics company. Headquartered in Clichy, France, L'Oréal continues to lead the brand's innovation through its global research and development centers, ensuring that Kérastase remains at the forefront of premium professional hair care across international markets.