Grappa red wine

Grappa is a prominent brand within the Swedish wine and spirits market, specifically known for its Italian-sourced wines often sold in bag-in-box formats. The brand originated in Sweden as a private label or curated selection designed to bring authentic Italian flavors to the Nordic consumer base. The product shown focuses on transparency, featuring a QR code for nutritional and ingredient disclosure, which is increasingly common in European alcohol labeling.

The wine itself is produced and bottled in Italy, adhering to regional winemaking traditions before being distributed by Giertz Vinimport. Ownership of the brand lies with Viva Group (formerly Viva Wine Group), a major player in the Nordic wine industry that manages a vast portfolio of international brands focused on sustainability and quality sourcing. Currently, the production remains centered in Italy to maintain the geographic integrity of the wine.