Point 4-door refrigerator

Point is a brand of home appliances and consumer electronics primarily distributed in the Nordic region. The brand was established by Power International AS to provide high-quality, functional appliances at competitive price points. Point products, including major appliances like this four-door refrigerator, are typically manufactured through Global Original Equipment Manufacturer (OEM) partnerships, largely based in China.

The brand is a proprietary private label owned by Power International AS, which operates major retail chains across Norway, Denmark, Sweden, and Finland. As of 2026, the ultimate ownership remains with Power International AS, which has expanded its footprint significantly through the acquisition of MediaMarkt's Swedish operations, solidifying its position as a leading electronics retailer in Scandinavia.