Made O'Meter
Discover where a brand or product originates
Midea is a globally recognized brand in the home appliance sector, specializing in climate control and small kitchen appliances. This specific product is an oil-free air fryer, designed to provide a healthier alternative to traditional deep frying by using hot air circulation.
The brand originated in China, founded by He Xiangjian in 1968. Over the decades, Midea Group has grown from a small local workshop into a Fortune Global 500 company. While the corporate headquarters and primary manufacturing base remain in China, the company operates a massive global supply chain with production facilities and R&D centers across several continents to serve international markets.
In Brazil, the brand has a significant presence through a joint venture and local manufacturing. The ownership of the brand name remains with the Midea Group, ensuring a unified global strategy for quality and innovation in the smart home ecosystem.
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