Ariel Active Odor Defense Liquid Detergent

Ariel is a major European laundry detergent brand that was first introduced by Procter & Gamble in 1967. The specific product shown, Ariel Active Odor Defense, is formulated for high-performance cleaning and sweat odor removal, often featuring Febreze technology. While the bottle in the image specifically states 'Made in France' to cater to the local market, Ariel products are manufactured in several facilities across Europe and the globe.

The brand is a flagship in the portfolio of Procter & Gamble (P&G), an American multinational consumer goods corporation. Since its launch, Ariel has been at the forefront of laundry innovation, being one of the first detergents designed specifically for automatic washing machines and later pioneering cold-water washing technology to promote environmental sustainability.