Made O'Meter
Discover where a brand or product originates
Quero is a well-established Brazilian brand specializing in a wide range of canned goods, condiments, and vegetable products. Originally founded in the state of São Paulo, it has grown to become one of the most recognizable household names in Brazil for items like sweet corn, tomato sauces, and peas.
The brand's manufacturing presence is heavily concentrated in Brazil, where it sources local ingredients to maintain a competitive supply chain. In 2011, the brand underwent a significant ownership shift when a majority stake was acquired by the H.J. Heinz Company.
Today, Quero is part of the global portfolio of the Kraft Heinz Company. The ultimate management and strategic direction for the brand come from Kraft Heinz's co-headquarters in the United States, although the brand continues to operate with a strong local focus on the South American market.
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