HELAES Pindakaas (Peanut Butter)

HELAES Pindakaas is a private-label peanut butter brand exclusively sold by the Dutch supermarket chain ALDI. The product is marketed primarily in the Netherlands and is known for being a high-protein and high-fiber pantry staple available in various textures, such as 'extra smeuïg' (extra smooth).

As an ALDI-exclusive brand, the manufacturing is handled by contract manufacturers based in the Netherlands or neighboring European countries, ensuring fresh production for local markets. The ownership of the brand lies entirely with ALDI Nord, one of the two independent companies that make up the ALDI retail empire. Founded in Germany, ALDI Nord oversees operations in the Netherlands and continues to manage its private labels as high-quality, cost-effective alternatives to global brands.