Croky Chips

Croky is a legendary Belgian snack brand that has been a household name since its founding in 1966. The brand was originally created by the Huyghe family in West Flanders, who famously named it after their family parrot, which still serves as the brand's mascot today. Over the decades, Croky became a significant player in the Benelux snack market, known for its variety of flavors such as Paprika and Bolognese.

Throughout its history, Croky has navigated various ownership changes, including a period under the British conglomerate United Biscuits and partial distribution rights held by PepsiCo. In 2004, the brand returned to Belgian hands when it was acquired by Roger & Roger, a family-owned potato chip manufacturer. Today, Croky remains a proudly Belgian brand, with its entire production facility located in Mouscron, Belgium. The parent company, Roger & Roger, continues to invest heavily in the site to maintain Croky's position as a leading competitor in the European snack industry.