Kruidvat Vaseline White Petrolatum

Kruidvat Vaseline is a private label personal care product from the prominent Dutch drugstore chain, Kruidvat. It is designed as a soothing skin protectant, specifically formulated to help intensely moisturize dry and rough skin by creating a protective barrier that locks in moisture.

As a house brand product, it is primarily manufactured in the Netherlands and distributed across Kruidvat's vast retail network in Northern Europe. The brand is owned by the A.S. Watson Group, which acquired Kruidvat in 2002. A.S. Watson is a global leader in health and beauty retail and is itself a subsidiary of CK Hutchison Holdings, a multinational conglomerate based in Hong Kong. This ownership structure places a local Dutch household brand under the umbrella of one of the world's largest retail and infrastructure investors.