Esselunga Mela Apple Juice

Esselunga Mela is a private-label apple juice produced for the prominent Italian supermarket chain, Esselunga. The packaging highlights that it is made from 100% Italian fruit ('Tutta Frutta Italiana') and contains no added sugars, relying only on the natural sugars present in the fruit.

Esselunga was founded in 1957 by Bernardo Caprotti and has since become one of the most successful retail icons in Italy, known for its focus on quality and domestic sourcing. The product is manufactured within Italy, often through partnerships with local Italian beverage processors who bottle the juice specifically for the Esselunga brand. As a private label, the brand remains under the direct ownership of Esselunga S.p.A., which continues to be headquartered in Milan and remains a family-owned Italian powerhouse in the mass-market retail sector.