Al'Fez Middle Eastern Foods

Al'Fez is a prominent brand specializing in authentic Middle Eastern and Moroccan cuisine, offering a wide range of products including falafel mixes, couscous, tagine sauces, and pastes like Harissa and Tahini. The brand was originally created to bring the diverse and rich flavors of the Middle East to a global audience, focusing on ease of preparation and authentic ingredients.

Since its acquisition in 2020 by Associated British Foods (ABF), the brand has expanded its reach significantly. While its headquarters and many operations remain centered in the United Kingdom, manufacturing often involves sourcing and production in various regions to maintain the authenticity of specific spice blends and traditional staples. Today, it stands as a leading brand in the international specialty food market, managed under a large corporate umbrella while maintaining its specialized aesthetic.