Haier Major Home Appliance

Haier's journey began with a troubled refrigerator factory in Qingdao, China, during the 1980s. Under the leadership of Zhang Ruimin, the brand became legendary for its commitment to quality, famously characterized by the incident where underperforming refrigerators were smashed with sledgehammers to signal a new era of excellence.

Today, Haier has evolved into the world's leading home appliance brand, operating a vast global network of manufacturing plants and research centers. While its roots are firmly in China, the company produces goods in numerous countries including the United States, Thailand, India, and across Europe to serve local markets efficiently.

As the flagship brand of the Haier Smart Home group, the company has expanded its portfolio through major acquisitions, most notably purchasing GE Appliances in 2016. The ultimate ownership remains with the Haier Group Corporation based in Qingdao, which continues to drive the brand's focus on IoT-integrated smart home ecosystems and personalized consumer experiences.