Foamie Solid Deodorant

Foamie is a modern hygiene brand that emerged from a desire to reduce plastic waste in the personal care industry. Formulated without aluminum or alcohol, its solid deodorants utilize a patented magnesium complex to control odor and absorb sweat. The brand gained international popularity by reimagining traditional liquid products—such as shampoos, conditioners, and body washes—into plastic-free solid bars that are both travel-friendly and eco-conscious.

Originally launched in Germany, the brand emphasizes 'clean beauty' standards, ensuring its products are vegan, cruelty-free, and free from microplastics. The manufacturing process is centered in Europe, primarily Germany, where the brand maintains its research and quality control facilities.

Foamie is owned by the Munich-based beauty incubator New Flag GmbH. New Flag is a significant player in the global beauty market, known for its ability to scale innovative brands and niche products into mainstream successes. Under New Flag's ownership, Foamie has expanded its distribution across Europe, North America, and Asia, positioning itself as a leader in the zero-waste beauty movement.