Zalo instant messaging and social media platform

Zalo is Vietnam's premier social media and instant messaging platform, originally launched in 2012. It was developed to cater specifically to the linguistic and cultural needs of the Vietnamese market, eventually surpassing international competitors in local popularity. The software is developed, maintained, and hosted primarily within Vietnam, utilizing local engineering talent and infrastructure.

The brand is a flagship product of VNG Corporation, one of Vietnam's most successful technology conglomerates. Over the years, Zalo has expanded from a simple chat application into a comprehensive 'super app' ecosystem that includes ZaloPay for digital transactions, government service integrations, and various enterprise communication tools. It remains under the ownership of VNG Corporation, which is headquartered in Ho Chi Minh City.