Floïd The Genuine Personal Care

Floïd has a legendary status in the world of traditional men's grooming, particularly known for its iconic aftershaves and masculine fragrance profiles. Originally founded in 1932 by Juan Bautista Cendrós Carbonell in Barcelona, Spain, the brand became a staple in European barber shops, celebrated for its unique formula and retro aesthetic. It was specifically formulated to soothe skin after a traditional straight-razor shave.

Over the decades, Floïd evolved from a Spanish local treasure into an international classic. In 2021, the brand underwent a significant transition when it was acquired by the Italian company Ludovico Martelli S.p.A., the same firm behind-renowned grooming brands like Proraso. Following this acquisition, production was moved to Italy to leverage the group's expertise in high-end cosmetic manufacturing. Today, the brand remains a symbol of timeless elegance, maintaining its "The Genuine" identity while expanding its product line into deodorants, gels, and modern skin treatments.