SCHÖNER WOHNEN paint and home collection

SCHÖNER WOHNEN is Europe's largest interior design magazine, and its brand extension, the SCHÖNER WOHNEN-Kollektion, translates this editorial expertise into high-quality home products. Since its inception, the brand has been a synonym for style and reliability in the German market, offering everything from wall paints and wallpapers to furniture and lighting.

The brand operates through a unique licensing model. While the editorial intellectual property belongs to the publisher, specialized industrial partners manufacture the goods. For instance, the famous paints are produced in collaboration with J. D. Flügger, and wallpapers are created with Marburg Wallcoverings. This ensures that the products meet professional standards while maintaining the aesthetic vision of the SCHÖNER WOHNEN editors.

Today, the brand is part of the Bertelsmann SE & Co. KGaA corporate family. Following the full integration of Gruner + Jahr into RTL Deutschland, the brand's strategic direction is managed under this media umbrella, focusing on a cross-sector approach to home lifestyle and interior decoration.