LU TUC Original

TUC is a globally recognized brand of savory crackers, famous for its unique octagonal shape and light, salty taste. The brand was originally created in Belgium by the Pareto family under the company name Parein in 1958. It later became part of the LU (Lefèvre-Utile) portfolio, a historic French confectionery house.

Today, the brand is owned by Mondelēz International, an American multi-national food and beverage giant. Production occurs in various locations around the world, particularly in Europe, to serve regional markets. TUC remains a staple in the snack aisle, often associated with both French and Belgian culinary heritage despite its current American corporate ownership.