Viss Original Abrasive Cleaner (Scheuermilch)

Viss is a premium household cleaning brand, widely recognized for its abrasive cream cleaner. The brand was originally launched in France in 1969 under the name Cif, and was introduced to the German market as Viss. It revolutionized cleaning by providing a formula that could remove tough dirt without scratching delicate surfaces like enamel or stainless steel.

Today, Viss is produced in various manufacturing facilities across Europe to serve different regional markets. It remains a cornerstone of the global home care industry, known for its effectiveness in kitchens and bathrooms. The brand's ownership has remained stable within a large multinational portfolio, ensuring consistent quality and innovation in its chemical formulations.

As of 2026, the brand remains under the stewardship of one of the world's largest consumer goods companies, utilizing a vast global distribution network. While the product is sold as Viss in Germany, Austria, and Switzerland, it is marketed as Cif or Jif in other parts of the world, all maintaining the same core branding and ownership structure.