Felix Tomato Ketchup (Less Sugar & Salt)

Felix Tomato Ketchup is an iconic Swedish household staple originally launched by the AB Felix company. The brand was founded by Herbert Felix in Eslöv, Sweden, in 1939, initially focused on preserved vegetables like pickles. Over the decades, Felix evolved into Sweden's leading ketchup brand.

The manufacturing process continues to be centered in Eslöv, Skåne, where local tomatoes and ingredients are processed. The brand underwent several ownership changes, eventually becoming part of Procordia Food. Today, Felix is a flagship brand of Orkla Foods Sverige, which is a subsidiary of the Norwegian conglomerate Orkla ASA. This specific variant features reduced sugar and salt to cater to health-conscious consumers in the Nordic market.