Made O'Meter
Discover where a brand or product originates
Rexona, also known as Degree, Sure, or Shield in various global markets, is a world-leading deodorant and anti-perspirant brand. The brand was originally created in Australia in 1908 by Alice Sheffer, a physician's wife, under the Sheldon Drug Company. It was developed to be a personal hygiene product that offered more than just fragrance, focusing on medical-grade effectiveness.
In 1930, Rexona was acquired by Lever Brothers, which later merged to become Unilever. Today, the brand is part of Unilever's extensive beauty and personal care portfolio. Manufacturing for Rexona products is decentralized to serve global demand, with major production facilities located in the United Kingdom, Argentina, Brazil, and Australia. The brand continues to lead the market with innovations like MotionSense technology and high-performance lines like the Maximum Protection aerosol shown in the image.
Report a bug/Feedback
disclaimer
poweredBy