Pågen Limpa bread

Pågen Limpa is a classic Swedish sliced wheat and rye bread known for its soft texture and subtle sweetness. Originally founded in 1878 by Anders and Matilda Påhlsson in Malmö, Sweden, Pågen has grown from a small family bakery into Scandinavia's leading bakery company.

The brand is still family-owned by the Påhlsson family through their company Pågen AB. While it is a major exporter to Nordic countries like Denmark, the production remains centralized in Sweden to maintain quality and tradition. The bread is iconic for its traditional Swedish 'limpa' style, which often incorporates ingredients like syrup or spices to create its signature flavor profile.