Timex Watches

Timex is one of the most iconic American watch brands, with a history dating back to the mid-19th century. Originally founded as the Waterbury Clock Company in Connecticut, the brand revolutionized the industry by introducing affordable, mass-produced timepieces. Following a reorganization during World War II and the subsequent introduction of the 'Timex' brand name in the 1950s, the company became famous for its 'torture test' marketing campaigns that proved its watches could 'take a licking and keep on ticking.'

Today, while the brand retains its deep-seated American heritage and design headquarters in Connecticut, its manufacturing operations are global. Timex produces its components and assembles its watches across multiple international facilities, primarily in the Philippines, China, and France. This diversified supply chain allows the brand to maintain its commitment to accessibility while incorporating various horological technologies.

Since the late 19th century, the company has transitioned from a local manufacturer to a subsidiary of a private investment group. It is currently owned by the Timex Group B.V., a Dutch holding company controlled by the Olsen family through Fred. Olsen & Co. This ownership structure has allowed Timex to expand its portfolio to include luxury licenses while maintaining its core identity as a reliable provider of everyday watches.