Fussy Deodorant Refill

Fussy is an eco-friendly personal care brand based in the United Kingdom, best known for its refillable deodorant systems. The brand gained significant attention after a successful appearance on the BBC show 'Dragons' Den', where it secured investment to scale its mission of reducing single-use plastic in the bathroom.

While the deodorant refills themselves are typically formulated and manufactured within the United Kingdom to maintain a lower carbon footprint for their primary market, the durable applicator cases are manufactured in the People's Republic of China (PRC), as indicated on the packaging. The brand remains an independent, founder-led company managed by Fussy Ltd, headquartered in London.